Not All Debt Is Created Equal: A CFO’s Guide to Choosing the Right Capital Structure
by Ashby Green | May 15, 2026 | Uncategorized | 0 Comments
One of the most common questions I get from founders is some version of: “Should I raise debt or equity?” The honest answer is: it depends , and more importantly, it depends on which kind of debt. The matrix above maps six distinct lending structures used by…

The Rule of 40 Still Rules, Here’s Why Your SaaS Metrics Tell a Deeper Story
by Ashby Green | April 20, 2026 | Uncategorized | 0 Comments
Early in my career at Ernst & Young, I learned something that has stayed with me through nearly three decades in finance: the story a company tells publicly and the story its numbers tell internally are rarely the same story. That gap, between the narrative and…

Growth That Stays
by Ashby Green | April 3, 2026 | Uncategorized | 0 Comments
The first time I watched a Tampa Bay company relocate after raising capital, I told myself it was a one-off. A founder who wanted to be closer to their investors. A deal that came with geography attached. It happens, I thought.
