Not All Debt Is Created Equal: A CFO’s Guide to Choosing the Right Capital Structure
by Ashby Green | May 15, 2026 | Uncategorized | 0 Comments
One of the most common questions I get from founders is some version of: “Should I raise debt or equity?” The honest answer is: it depends , and more importantly, it depends on which kind of debt. The matrix above maps six distinct…

The Rule of 40 Still Rules, Here’s Why Your SaaS Metrics Tell a Deeper Story
by Ashby Green | April 20, 2026 | Uncategorized | 0 Comments
Early in my career at Ernst & Young, I learned something that has stayed with me through nearly three decades in finance: the story a company tells publicly and the story its numbers tell internally are rarely the same story. That gap, between the narrative and…

Growth That Stays
by Ashby Green | April 3, 2026 | Uncategorized | 0 Comments
The first time I watched a Tampa Bay company relocate after raising capital, I told myself it was a one-off. A founder who wanted to be closer to their investors. A deal that came with geography attached. It happens, I thought.
